Month: March 2018

Four Reasons Why People Attend Home Design and Remodeling Shows

4 Reasons Why People Attend Home Design & Remodeling Shows

What is it that draws thousands of locals and out-of-state visitors to the Miami Home Show every year? Every family has their own reasons for attending, but we’ve found that most of our guests fall into four main categories.

Here are the biggest reasons that people choose to attend home shows in South Florida.


Gathering Inspiration

Sure, Pinterest offers tons of interesting ideas for how to decorate your house, but our Miami home and design show offers an up close and personal look at some of the hottest trends in the industry, as well as discussion panels with celebrity designers to give you fresh ideas.


Comparison Shopping

Many consumers are already aware of what kind of products they’re looking for, but they don’t want to have five different companies come out to their homes to do demonstrations. Attending a single home show allows you to compare products side by side as you visit each booth and experience them in person.


Meeting Contractors

If you’re looking for a trustworthy and dependable crew to work on your home, a home improvement exhibition is a great place to meet contractors and ask questions. You will have an opportunity to speak in a low-pressure environment while openly browsing their products.


Learning Something New

Technology is changing rapidly, and so are our homes. The Home Design & Remodeling Show is a great place to learn about the latest gadgets that can turn your home into a comfortable retreat and see where the industry is headed in the future. Plus, you can take part in demonstrations and other events to learn how to use some of these new products for yourself.

There are plenty of reasons to head down to the next Home Show in Miami. Whether you’re in the early planning stages of a remodel or you’re just curious about what’s new in home decor, there are tons of vendors to visit with.

If you’re getting ready to move forward with a major project, now is the time to start meeting contractors and experimenting with their products in person so you can make the right decision when the time comes. Don’t rely on online reviews alone. Meet the contractors for yourself and choose the one that is best suited to your needs.

To learn more about the Home Show in Miami, visit us online today.


Featured Image Credit: Trnxi/Shutterstock

5 Effective Sales Techniques for Home Improvement Companies

5 Effective Sales Techniques

As a company in the home improvement industry, it is imperative that your team is using the best sales techniques. You should be actively working to improve your closing rates to ensure that you aren’t wasting your time by going out to quote jobs that you will never land.

Here are a few of the most effective ways to up your conversion rate and close more sales every year:

Focus on Referrals – Studies show that referrals are one of the most dependable sources of new income, no matter what business you’re in. However, they are especially important in the home improvement business. If you haven’t created a referral reward program, now is the time!

Provide Valuable Information – Consumers want to know how your services will improve or simplify their lives. Hard selling techniques don’t work. Instead, focus on providing them great information and industry secrets that will get them ready to buy.

Ask Plenty of Questions – Instead of pushing products, you should be learning about your customers. Ask questions about their home and what would make their home better. Ask them what they know about your company. Let them do 90% of the talking and spend your 10% providing a real solution.

Prove Yourself – In a room full of competitors, what makes you different? Are your products or services better than those of the other guys? Make it clear that you have something more to offer.

Don’t Waste Time – It seems that we’re all in a hurry these days. Don’t waste time repeating information or oversharing your story. Focus on what you have to offer and make it directly relevant to the consumer. If you spend time telling your whole company history, the consumer will tune out even before you get to the part about your products.

The best way to start gathering referrals and making face-to-face contact with potential new customers is at the next Miami Home Show. You can put these home improvement sales techniques to the test for yourself when you set up a booth at the Miami Home and Design Show where thousands of South Florida residents will come to learn about this year’s greatest home improvement products and services.

You can book your home improvement exhibition booth through the Home Shows website, and learn more about upcoming dates. Please contact us for more information.

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